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Insights

Thoughts on building better software

Perspectives on AI-first development, the changing software landscape, and what it means for startups and SMEs.

Industry Insight

The AI Train Has Left the Station. Is Your Business Still on the Platform?

AI adoption is no longer a competitive advantage — it’s becoming a baseline expectation. With 88% of organisations already using AI, legacy systems and SaaS dependency are the real risks. Here’s what business leaders need to know.

8 min read
Industry Insight

Is AI About to Kill Big SaaS? The Case for Bespoke Software Making a Comeback

AI is dramatically lowering the cost of custom software. For the first time in two decades, the build-versus-buy conversation might actually favour building.

8 min read
AI & Development

Lovable, Replit, and the Vibe Coding Revolution: Why It's Not the Full Picture

Vibe coding tools are brilliant for prototypes. But there's a meaningful difference between building an app and building a product you can bet your business on.

9 min read

Your itch is a business. You're just moving too slowly to notice.

Every business owner has an itch. The process that makes you swear every quarter. The workaround your team has silently accepted. The thing your customers keep asking for that nobody has built properly yet. The spreadsheet held together with prayer and pivot tables.

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